Tell us about yourself

We've been remodeling the portfolio site. Figuring out what to say in the standard places like 'About us' and 'Services' is alway allot of fun. These chores get passed around like hot potatoes with time bombs attached.

What's the problem? Its like being asked to 'tell us about yourself' in a job interview.

People who go on endlessly about themselves at any time of the day in any situation are suddenly struck dumb and mute when asked to essentially do what they do all day long -- talk about themselves.